I have developed strong hands-on experience in both outbound and inbound lead generation, working with structured processes to identify high-potential prospects and start meaningful conversations. My work involves researching ideal customer profiles, crafting tailored outreach, managing automated sequences, responding to inbound interest and qualifying leads based on relevance and intent. I focus heavily on clarity, consistency and empathy, ensuring prospects feel heard while guiding them toward the next steps. This approach helps sales teams work more efficiently, with a steady flow of informed, well-prepared opportunities entering their pipeline.

My experience spans the full early-stage sales cycle: from researching companies and decision-makers to designing personalised multi-channel outreach campaigns across email, LinkedIn and calls. I specialise in sparking the first interaction, creating curiosity and building trust from the very first touchpoint. I am comfortable managing multiple outreach workflows, tracking engagement in CRM systems, qualifying prospects and booking discovery calls for sales teams. I bring a blend of structure, resilience and genuine interest in helping customers understand how a product or service can support their needs.